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Welcome to Our Practice

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Welcome to Visione 360, PA and Vision Associates of El Paso, we have 2 Names and 1 Vision.  

Our History

Visione 360, PA was opened in 2008 under the medical direction of Dennis Reiter, DO.  Dr. Reiter has been serving the El Paso community since 1992 and expanded his private practice into what is now Visione 360, PA, with the mission of providing comprehensive eye care to the community that he grew up in.  

In 2018, Dr. Reiter and Samuel Favela, OD, created Vision Associates of El Paso, as an expansion to Visione 360 to service the east side and northeast parts of El Paso.  

Our three El Paso Eye Care locations work as one unified company, focusing on providing comprehensive eye care with each of our physicians having a specialty area of focus.

Our Mission

We strive to deliver excellent ophthalmic and optometric care, focusing on long-term outcomes and integrative ocular health.  

Our Values

Treat all of our patients and employees with empathy, be honest, be punctual, provide education, and maintain effective communication.

Our Services

Lifestyle focused Cataract Surgery; Primary Eye Care; Routine Eye Exams; Contact Lens Fittings; Dry Eye and Ocular Allergy Treatments.

Take our Cataract Self Evaluation to Determine if You May Benefit From Cataract Surgery.

Meet our Doctors

Learn Who We Are

  • Craig Hentzel
    Therapeutic Optometrist

    Dr. Craig Hentzel graduated from with his Doctor of Optometry in 1986, in St. Louis, Missouri. Dr. Hentzel has practiced extensively in medical/surgical practices for the past 34 years, primarily servicing veterans through a long tenure with the Department of Veteran Affairs.  Dr. Hentzel is proud father to three children, my oldest daughter adopted from Russia and my ‘twins’ from Latvia, and grandfather of 2 boys. Dr. Hentzel is well experienced in the clinical interest of family care from young children to senior adults.  Married to Dalene since 1985, Dr. Hentzel and his wife enjoy traveling stateside and abroad. Now empty nesters, Dr. Hentzel and Dalene enjoy time with their two golden retrievers – Hope and Thor.

  • Dennis J. Reiter, D.O.
    Facial Plastic Surgeon in El Paso, TX

    Dr. Dennis Reiter has been providing exceptional eye care for over 20 years! Dr. Reiter earned his Doctorate of Osteopathic Medicine from the Texas College of Osteopathic Medicine


  • Samuel Favela, OD
    Therapeutic Optometrist

    SAMUEL FAVELA, O. D. completed his Bachelor of Science in Microbiology fromthe University of Texas at El Paso. He attended and received his Optometry degree from the University of Houston, College of Optometry, Houston, Texas.  He completed rotations through The Indian Health Service Hospital in Shiprock, New Mexico, and William Beaumont Army Medical Hospital in El Paso,Texas.


Our Locations

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Hours of Operation

Our Regular Schedule


8:15 am-5:00 pm


8:15 am-5:00 pm


8:15 am-5:00 pm


8:15 am-5:00 pm


8:15 am-3:30 pm






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Read what our clients says about us.

  • "I am a 32 year old female who was hesitant about any kind of cosmetic treatment to my face due to the fear of coming out looking unnatural. I finally gave in and got Botox with Dr Dennis Reiter for the first time about 2 years ago and have been loyal to him ever since. He does not try to sell you on anything you are not comfortable with and cares about giving you the best results possible while still having a natural appearance. Aside from Botox, I have gotten Lip fillers to give them a poutier look and was very pleased that Dr Reiter maintained my Cupid's bow shape. I have even tried fillers in my cheeks to help with the flatness under my eyes and am loving how it brings youthfulness back to face and has increased my confidence. Thank you Dr Reiter!!"